Danielle Elkins is the Mobility Manager for the City of Minneapolis, where she reviews mobility and transit technologies that are hitting the market, and determines if they are a good fit for the City’s mission. In her work today, Danielle juggles the dissonance of ever-changing technologies with government policy change.

“We have a public works department that was created 150 years ago. How do you adapt something that is 150 years old to things that are changing on a six month, one year cycle now?”

“After ridehailing launched in 2010, companies started coming to the US Conference of Mayors and National League of Cities looking to preempt cities out of regulating them. In these rooms I saw how these tech companies were treating government officials, and I saw a lack of understanding of government and how it works. I was like, ‘something is wrong here’.”

“People hate change, and everything I've ever done in mobility policy is preparing for and reacting to changes, whether it's working on projects like a high speed rail program in California, or developing new mobility programs in Minneapolis. You're also fighting an internal perception that you are changing people's jobs, and a lot of people get uncomfortable. Meanwhile, the public sees the changing landscape that the market is pushing for, and can get really angry about who they think is bringing about that change, when most of the time the government is just responding to market forces.”

“So much of this anger is rooted in fear because this work is so complicated, and it is changing so quickly. Our ability to articulate these changes to the general public has been a struggle particularly because our strength in government is not storytelling or communications. Our job now is to try to find ways to explain these changes to the public. This is a modern challenge across government, that as things become more and more complex, our current systems are not set up to handle it.”

“We need to be okay with admitting that change is going to keep happening and that we will never know 100% of what is coming. If we know what our goals and our outcomes are going to be, and if we stay aligned on anything that comes our way, we can handle it.”